Yorkshire Ice Cream Producers Win National New Product of the Year

Author:Brymor Dairy

 Wensleydale based ice cream producers, Brymor, have won a prestigious national award after its Yorkshire Ice Cream brand was named the winner in the ice cream category of The Grocer 2018 New Product of the Year Awards. The awards are highly regarded amongst the food and drink industry and considered to be a measure of the future success of new products in supermarkets. Yorkshire Ice Cream beat off stiff competition from Unilever with its Magnum Classic Tubs in the category which was described as “tightly fought”.

The awards attracted almost 200 entries which have undergone a rigorous judging process. The finalists were subject to scrutiny from a panel of experts comprising of food bosses, food development gurus and journalists before the winners were announced at a ceremony in London on 5th October. The judges were impressed by the “high quality product’s good vanilla taste” and it won by virtue of being “creamy and light”.

Brymor’s Managing Director Paul Hodgson said “We are delighted to win this award which recognises the great taste of Yorkshire Ice Cream which we created to provide consumers with an affordable product made with top quality local ingredients. With the exception of the vanilla flavour, Yorkshire Ice Cream is 100% locally sourced which helps to support Yorkshire farmers and suppliers”.