Eden Farm Hulleys expand into the food-to-go market.

Author:Eden Farm Hulleys

 Eden Farm is partnering with the new Best-Bake to Go concept, which is a new initiative in the impulse bakery category. The UK food-to-go market will grow by up to 35% to be worth £21.7bn by 2021, rising from £16.1bn this year, according to IGD predictions.

This concept will allow you to purchase high quality savoury, sweet and bread products which are distinctive, on-trend and easy to bake in-store. The returns to the retailer are strong, and above the market norms allowing the retailer to make a very good POR and deliver exceptional quality and prices. There is a premium savoury range, selected from the best manufacturers in the UK, hand finished Cornish pasties, slices, turnovers and premium sausage rolls.

Best-Bake have a range of sweet products from the 24% butter croissant, to the distinctive Pastel de Nata custard tarts. This range is indulgent, delicious and tempting. One bite, and we know customers will be coming back for more! There is a range of distinctive breads only requiring flash bakes, so it’s quick and easy to give you, the retailer, the opportunity to supply freshly baked products all day long.

In addition, there is a range of gluten free muffins, and low fat, low sugar, high protein impulse bakery products. There is a range of in-store merchandising which will help you to display the product, baking ovens and display cabinets are available.

This product has been tested for the last few months with some of our successful retailers.

“I saw an increase in sales over the previous concept, great pricing for the customer, fantastic quality and better margins for me”. Kay Patel of Bestway in Wanstead, London.

“Products are fantastic, and support from Chris, the Director, in implementation is excellent. Margins are up, sales are up!” Farhaan Dawood, Fozmans Buying Group

A comprehensive range of products have been listed by Eden Farm, and are available to order immediately through your ordering system.

To view the full range, visit the downloads section of the Eden Farm Hulleys website.