Birds Eye Competition Winner

Author: Emma Trudgill

It is our pleasure to announce the winner of the Birds Eye Sony 40inch HD TV is Caroline Hollies from Stoke-on-Trent.

During June and July 2010 customers who bought 3 best selling Birds Eye lines, as featured in Eden Farm's monthly promotion leaflet, were automatically entered into the competition run in conjuction with Birds Eye.

Caroline was asked a few questions about her Birds Eye purchases:

Why do you stock Birds Eye frozen food?

"To attract busy local people looking for convenience, value for money and good quality products and to generally satisfy all types of customer needs."

What helps grow Birds Eye Sales?

"Price marked packs."


"People feel that they are getting a deal and see them as better value."

Why Birds Eye products?

"It is a renowned brand and people connect to it. It is also great value. Birdseye frozen peas - you can't beat them."

"Birds Eye products are supported by TV advertising and therefore bring people in."

"We will always stock a product if it is on TV."

"Birds Eye is a well known brand that people will buy, so we are not going to be left with stock sitting in the freezer."